tonal-test.jpg

Tonal

2020

Royalty free stock photo website that prominently features people of color

Project Type: Concept for mobile version of website

My Role: UI Designer, Researcher

Tools: Figma, Illustrator

OBJECTIVE

Stock footage sites don’t have much content that features people of color 

Create a prototype to increase accessibility to royalty-free stock images and footage of people of color.


OUTCOME

Website with downloadable royalty free content that features people of color

Through a competitive analysis I generated wireframes and a user flow for a mobile site, where users have access to a large collection of content and can upload their own.


Competitive Analysis

I compared 3 different stock photo sites

Pixabay - Contains a variety of royalty free content, but very few images of people of color. Users can create a profile, like and favorite images, and message and follow other users. 

Nappy - Large collection of royalty free images, with an emphasis on black people. No option for users to create an account on the site, but users can upload images and link to their Instagram or Pexels account. 

Pexels - More diverse collection of images and videos. Users can follow each other, and like each other's content. 


Design Process

Create wireframe, mockup and prototype based on research

Site Functions:

  • Royalty free images/videos

  • Diverse collection of content

  • Create account

  • Upload photos/videos

  • Favorite pictures

  • Follow other users

 

User Flow

User flow for signing up, searching, and adding a photo to the Faves list

 

Wireframe

Screen size: iPhone X

 

Mock up

Screen size: iPhone X

 

Notes

Pictures of notes from my design process